We use the "Design Thinking" principles to design products that solve complex problems. Our iterative and data-driven process starts with fully understanding the problem space. We use outside-the-box thinking to challenge default assumptions and utilize empathy to understand users in their environment. We navigate the complexities and different layers of the problem into a solution via collective creativity.
Innovation and product design, especially for complex projects, require intense collaboration, looking at the problem from different angles and being open to different ideas and approaches. Conflict is inevitable in such an intense environment. We Resolve such issues by creating a safe, enjoyable and creative environment for collaboration and creativity while taking humanity into account.
We use a five-step, non-linear "Design Thinking" approach: Empathize, Define, Ideate, Prototype, and Test. It is designed to handle wicked problems by fostering innovation, and allowing out-of-the-box thinkers to freely understand, navigate, generate possible solutions and test their ideas. We have integrated Design Thinking into the DNA of our business, and we are prepared to accept design challenges our customers face.
