Every innovative breakthrough starts with a passion or an idea. The challenge is to validate whether the idea is worth pursuing. The only way to answer this question is through agile testing and experimentation.
Imagine testing your assumption on your ideas or solutions in less than 24 hours at a fraction of the cost. The more ideas you generate and test, the higher your "Idea Velocity is."
How much time and money do you save if you know an idea won't work?
The first step of successful experimentation is building adequate hypotheses. Focusing on the problem space and starting with customer pain-points will allow you to understand the problem space before jumping to the solution. Next, you should test and experiment as quickly and cheaply as possible. With each experiment, you will learn more about your idea and solution until you reach a valid idea-solution fit that resonates with your target audience.
Let us help you find your next unicorn and billion-dollar idea.
The biggest challenge for startups, marketers and businesses is to validate their problem-solution and product-market fit. Getting into customers' heads and understanding their problems and pain points is the first step to finding the product market fit.
Agile Marketing Lab is the solution to test problem-solution and product-market fit rapidly. It starts with researching customers' pain points and creating "pain point" statements from customer's perspective. It continues to formulate and test an offer that resonates the most with the target audience.
